Saturday, June 6, 2009

How Much Is Your Future?

I often ask myself what price will We pay for this rush towards the FUTURE that we're onto these very days. How much will our FUTURE cost if we consume our present disregarding its simple fun moments, its relaxation "brackets", its (maybe) simple but not simplistic endeavors or its unseen beneficial moments. Everybody blames something that holds back his evolution and does not let him get away. Obviously get away from the present and toward the very FUTURE that's not foreseen and foretold.

These days I was pushed into several rush decisions by some Chief Sir Yes Sir Marketing Freak Officers with never-ending references to the ongoing crisis, to the competition's head start, to the fact that they NEED a shortcut to the FUTURE results NOW. After they finished their mouth drying speeches I asked them one simple question: How much does your future worth?

Then... silence.

The old-school sales people had the talent of bringing the FUTURE (beautifully wrapped and with a specially adapted price) directly at your door. They had a strong pursuit and a tough way of achieving the results, but here they were with a revolutionary vacuum cleaner, back from the future, standing right on your porch and filling your ears with glimpses of what technology may become an year from now on. And you must take part to this great transformation by buying NOW a... vacuum cleaner? They comfortably delivered the FUTURE-IN-A-PACK product, but let you enjoy the PRESENT in peace and even with a little upgrade.

Now the PRODUCT is the FUTURE. We have to promote it as a sure gateway to the FUTURE. We have to tell the people how will they feel after using the product in the FUTURE. Sometimes marketing feels like a palm-reading mumbo jumbo circus science, despite the fact that the PRODUCT eventually will achieve fame. In the FUTURE of course, and if the FUTURE advanced technologies will render it obsolete.

So my thoughts are: focus on the PRESENT, prepare for the FUTURE then wait for it to come. Don't rush and make others do the same because all of you may fall into an "probable" deep pit along with your products and your strategies.

The Wolf.

1 comment:

  1. Yeap. You got it right. I feel your words because my father was an old-school salesman and this speedcourse toward the future determined him to quit. Then he followed the decline of some of the products that he succesfully sold back in the days. They simply died in the "tomorrow" scale of the future, never seing the "following years" future the marketers were preparing for there products.

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